Starbucks announced on Tuesday an agreement with Danone to produce a new line of Greek yogurt products under the Evolution Fresh brand.
To be developed as “Evolution Fresh, Inspired by Dannon,” the new line of yogurts will include ready-to-eat parfaits that will be distributed in Starbucks coffeehouse locations across the U.S., starting in the spring of 2014, and in grocery stores by 2015. The yogurt brand will also expand to targeted markets outside the U.S. in a later phase, the company said.
Starbucks Corporation is the leading roaster, retailer, and marketer of specialty coffee in North America In addition to a variety of coffees and coffee drinks, Starbucks shops also feature Tazo teas; pastries and other food items; and espresso machines, coffee brewers, and other assorted items. The company also sells many of these products via mail order and online at starbucks.com. It also wholesales its coffee to restaurants, businesses, education and healthcare institutions, hotels, and airlines. Through a joint venture with Pepsi-Cola Company, Starbucks bottles Frappuccino beverages and sells them through supermarkets and convenience and drugstores. Through a partnership with Kraft Foods, Inc., the company sells Starbucks whole bean and ground coffee into grocery, warehouse club, and mass merchandise stores. A third joint venture is with Dreyer's Grand Ice Cream. In addition, it distributes Starbucks premium coffee ice creams to U.S. supermarkets.